How To Ensure You Practice Sustainable Digital Printing

By Stacey Burt


Over the past several years, the importance of environmental issues has ebbed and flowed. During the depression years, it fizzled out but has been seeing a comeback in the public consciousness. This also includes the print, publishing and communities. Therefore, there is not a better chance of learning the basics of sustainable digital printing than this.

Digital printing can be expressed as the transfer of a digitalized media from a storage device directly into various forms of media directly. This process has eliminated the need for rudimentary extras such as printing plates, repulsive oils and the rubber blankets used in the older lithographic and letterpress systems such as offset printing.

Digital printing is built around the core idea of environmental sustainability, and the use of Eco-friendly materials. The culmination of these products and processes has had the name Green printing coined to wrap them all up. There has also been advancement in the desktop printing sphere as this form of printing for personal and home uses relies on laser and/or ink-jet printers.

There are certain steps and measures that people have learnt and adopted in they strive to progress into this particular printing and publishing. Key among them is the use of recyclable, renewable and biodegradable materials. These include vegetable based inks, recyclable paper produced under fair and safe working conditions among many more.

The size and weight of paper is a factor many printing firms and companies are willing to reconsider. A trend is merging where lighter but more compact paper is being used in this printing. It can also be noted that the kind of materials printed today is not of standard dimensions. This is a deliberate move where portions of paper are trimmed off, which has been shown to have immense saving results.

Package design has also evolved and is now moving towards Eco friendliness and sustainability. They have adopted new printing and packaging designs that are both functional in multiple ways and reusable. This form of packaging can be re-purposed for other uses such as creating chairs, pet houses, and light bulb holders among other uses.

The digital printing field has borrowed a leaf from their engineering and architectural counterparts and adopted their own version of modular building. They have adopted it as modular design. Modular design is involved in creation of customized solutions with standardized and prefabricated materials which are easy to repair and update as well as recycle.

Fonts have also been a decision factor in this printing circles. Product designers are being seen to have a shift towards font faces that are not only elegant but easy on the eye in terms of reading. The font type should also be regarded as ink efficient for it to be acceptable to use especially in packaging and promotional material.

Digital printing is a relatively new concept. However it has taken pace and is turning heads as it is continuously and being progressively adopted by individuals and companies alike. This simple concept which started only as a trend by environmentally conscious people has developed from a simple fad to a concept relied on by marketers to brand their products as Green.




About the Author:



No comments:

Post a Comment