Useful And Essential Facts About How To Register Trademark For Business

By Raymond Bailey


A trademark or a service mark refers to any name, device, symbol, word, or any combination of the named aspects, used for the identification and distinguishing of services/goods. Trademarks distinguish the goods/services provided by one seller/provider from others within the market. A trademark is usually unique to a given business and cannot be used by two or more businesses at the same time. Here are facts regarding How to register trademark for business.

It is important to have a trademark, especially in this current marketplace that is digital, competitive, and characterized by changing business platform. Service marks are essential in such types of market atmospheres since they differentiate the services and goods of a business from the ones competitors offer. The marks do carry the reputation of a company with them and also help in reinforcing long-term relationships with other stakeholders like customers of the business.

Knowing trademarks is important because they make one capable of protecting their rights. Apart from protection of the rights of the trademark owner, being aware assists in avoiding invading the rights of other entities and individuals. The USTPTO is the agency in the US which is in charge of registration and enforcement of the rights of trademark holders.

This agency has many resources that can help anyone who has the intention of trademarking their products/services. These resources can be used for gathering information, asking any question one might have, and checking the USTPTO registry so that all registered registries can be seen. After ensuring that one has a unique trade mark, they can begin the registration process.

The US government gives entities and individuals the option of registering their marks at the federal or state level. When the mark is registered at the state level, the owner is only protected from infringement at the state level. On the other hand, when the mark is registered at the federal level, it is protected within the entire country.

For one to federally register a mark, the business in which they engage must be national, international, or both. As many companies transact via e-commerce platforms, in case the e-commerce providers gets transactions, which apply in several states, they can apply for a federal trademark. Therefore, many businesses are normally qualified to register at the federal level.

There are no legal requirements that have been put forward for a mark to be registered by one. However, there is a lot of protection that one is entitled to if they register their trademark. The owner has the registered trade-mark as their property. If the mark is infringed by another entity then the owner can easily take legal action against the offender.

Proving use and ownership of unregistered marks can be so costly and difficult. This is the reason why it is essential to register them in the appropriate way. If an unregistered is being contended over by two entities, the court will consider various factors before determining such cases. Normally, the entity which will prove that it was the first to use the mark will win the case. There exist some strict requirements which should be followed in the registration of trademarks.




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