Methods Of Brochure Printing That Is Eco Friendly

By Christopher Bailey


The impact of a business on the environment should be an important consideration for any entrepreneur. The printing industry is one of those that have come under intense pressure to make adjustments in various process which have traditionally resulted in environmental degradation. Customers are increasingly becoming more concerned and are now expressing themselves by opting for products causing the least damage to the environment. There are a number of ways through which brochure printing that is eco friendly can be achieved.

One of the most important areas you need to consider is the type of ink being used in your firm. The traditional types are derived from petroleum products. The problem with these types is that when they are exposed to the atmosphere, they result in the formation of smog which in turn reduces visibility and is also a known trigger for asthmatic attacks. Soy-based alternative inks are a way better option.

Two types of paper are available to you: virgin paper and recycled paper. Virgin paper is that which is being used for the very first time. Its use means more trees have to be cut. Recycled paper, on the other hand, is that which is being re-used. Modern technology has made it possible to produce quality print-outs even with this kind of paper. The associated benefits include environmental conservation and lower costs of production.

Water is an important natural resources which should be used carefully. Without recycling, estimates indicate about 65% of water used in a printing firm goes to waste. Adopt a water recycling system in which as little water as possible is used. Efforts should also be made to ensure effluent is well treated so that it does not pollute the water reservoirs into which it is released.

Petroleum based energy sources are among the leading causes of emissions into the environment. A suitable printing firm should ensure the energy used is kept at the minimum. Whenever possible the petroleum based sources should be replaced by renewable sources such as wind and solar energy. Re-evaluate your equipment regularly to ensure that you get the maximum output for every unit of electricity used.

Two main types of printers exist in the market: the analogue and the digital printers. The former has been in existence for some time now. It is associated with lower printing costs but costs associated with other technical aspects such as printing plates often increase the final costs significantly. The quality of prints is inferior to that of digital printers. The analogue printer has also been shown to be less energy efficient.

Create a design which makes use of as very little paper as possible. You will achieve this by ensuring only the important information is captured on the brochure and any additional details are referenced. The benefits of such a design are two: a reduction in the cost of production and a lower demand for paper.

Implementing sustainable brochure printing requires that one looks at all the areas of the supply chain. These range from suppliers of raw materials, the production of brochures and the delivery of the finished product to the consumer. The guiding principle should be to minimize wastage of natural resources and to eliminate processes causing environmental degradation.




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