Fashion Merchandising Do's And Don'ts To Be Aware Of

By Katie Onson


Fashion merchandising is unique in the sense that it covers two different industries. While it's important for those majoring in this topic to be aware of fashion trends, both old and new, it's just as vital that they know the business side of things as well. If they're able to cover these areas, success won't be far behind. However, if you'd like to ensure the success in question, here are some of the do's & don'ts of fashion merchandising to be aware of.

DO get the right education. If fashion merchandising is a goal of yours, it won't be achieved unless you graduate from a reputable institution. There exists a bevy of fashion schools, some which stand out more than others. Pratt Institute in New York, for instance, is one of the more noteworthy colleges for fashion majors. In order to get into the aforementioned profession, an education goes a long way.

DON'T forget that fashion always moves forward. The fashion industry is ever-changing, meaning that specialists have to stay on top of their game. Such logic applies to merchandisers as well, regardless of if they're focused on men's fashion like suits or women's fashion like sweet 16 dresses. When new trends come along, it's important to recognize them. By doing so, you're able to maintain the reputation you have built.

DO present yourself in the right way. Sometimes, all it takes to sell a product is for the salesperson to look the part. The same logic applies to fashion merchandising, which means that you should always dress to impress. Of course, the right attire is largely dependent on what you'd like to sell. For example, if the goal is to sell wedding dresses, a more elegant yet professional attire goes a long way. Presentation can help anyone make waves in the fashion merchandising industry.

DON'T let your competition go unnoticed. As a matter of fact, making note of said competition can be the difference maker in the fashion merchandising world. Look at what other stores are doing differently than you. How are they selling their goods and services? Can you make your items more affordable by comparison so that people will be more likely to shop with you in the future? Questions like these are worth keeping in mind for the future.




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