One of the most popular moves in the business world, particularly entertainment, is the creation of original content. Anyone that's a fan of Netflix or Amazon Prime, just to name a few examples, will agree. Did you know, though, that LinkedIn might be making its own push into original content soon? For those that don't know the details, here are just a few of the most important ones, courtesy of your local Long Island advertising agency.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
This wouldn't be the first time that LinkedIn dabbled in video, as the social network in question allowed videos to post videos in August. Such a move makes sense, as this would allow people to get more out of LinkedIn, thereby increasing engagement in the long term. When there is more value to be had on a site, it would make sense for users to stick around. In short, the move to original video content would make perfect sense.
It's not like original programming wouldn't perform, either, as other services have exclusive shows that perform well. If you look to Netflix, which is one of the most popular services that a Long Island advertising agency can draw attention to, it boasts a tremendous roster that includes "House of Cards," "Orange is the New Black" and most recently, "Stranger Things." It's a simple matter of how this content is distributed and marketed, which can be left to reputable agencies like fishbat.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
This wouldn't be the first time that LinkedIn dabbled in video, as the social network in question allowed videos to post videos in August. Such a move makes sense, as this would allow people to get more out of LinkedIn, thereby increasing engagement in the long term. When there is more value to be had on a site, it would make sense for users to stick around. In short, the move to original video content would make perfect sense.
It's not like original programming wouldn't perform, either, as other services have exclusive shows that perform well. If you look to Netflix, which is one of the most popular services that a Long Island advertising agency can draw attention to, it boasts a tremendous roster that includes "House of Cards," "Orange is the New Black" and most recently, "Stranger Things." It's a simple matter of how this content is distributed and marketed, which can be left to reputable agencies like fishbat.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
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