Locating A Quality Conference Keynote Speaker

By Patricia Stewart


Depending on the type of event, speaking engagements can be short and to the point or lengthy. For example, a conference keynote speaker associated with a development or engineering firm in Columbus, Ohio might need longer than someone speaking to a social group. In either case, it is important to select an individual with a great deal of knowledge in the related area.

The format and platforms for some keynote addresses are often different than others. For example, social groups such as NORM-L and Bi-Net USA often host an introductory keynote with information on the group and historical aspects of the community. Whereas, a business or school may focus on one specific aspect or theme of the event.

Also, while social groups tend to invite insiders with a great deal of experience, businesses tend to invite outsiders. For, most often, a business is looking to obtain pertinent information on how to increase sales, modify behavior and other factors. Whereas, social groups are often working to help people better understand and communicate with one another on a personal basis.

When it comes to themes, these can range from celebratory to problematic, acceptance to rejection and be aimed at individuals or groups. A good example of this difference is at a pride rally or festival in which groups are gathered with identifying flags to listen to a number of speakers. Whereas, a company or university oriented event may have an address which is aimed more at individuals in attendance.

Ultimately, the goal of most keynote addresses is to create a larger umbrella or idea. In some cases, such as at literary festivals, it will be authors or others who fill these slots. Whereas, in politics, it is often the candidates who host town halls or other small speaking engagements in which the candidates or campaign staff provide the keynote.

When it comes to political and industrial events, these keynotes are often presented in a different format. Keynote addresses in these cases are often provided to summarize the qualifications of a candidate, provide information on opposing candidates or provide information on a specific area of industry. In addition, while most often larger conferences and events are held at convention centers, these are often held at smaller venues with more of a town hall environment.

These address are often presented at community colleges, universities and other educational institutions. In some cases, these addresses are part of a graduation ceremony. Although, there are several educational establishments which invite speakers to provide this style address to students, faculty, staff and community members on an ongoing basis.

At most events, audience participation is required to some extent. For example, audience members and workshop attendees are often asked to complete a short survey, or to elaborate on a specific idea or thought. Whether leading a keynote or providing a workshop, it is important the individual have the knowledge, skills and public speaking ability required.




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