Notes Regarding Patent And Trademark Attorney

By Edward Roberts


Trademark refers to a unique identification of a business in the form of a word, symbol, logo and also a color combination. A trademark usually grants the holder rights to using, producing and earning profits, from the mark. Types of trademarks include the color mark which protects a business using a certain combination of colors for its business, word mark, which protects a business with a specific word use in its business, a sound mark, this allows a business the sole right to use a specific sound or music for its business and a descriptive mark that allows a business to solely use certain descriptive words for its product among other marks. This piece will provide an in-depth analysis of Patent and trademark attorney.

There are various types of trademarks, such as the service mark which are used by companies to distinguish what they are offering, in terms of services, from what other firms are offering that is products, word marks allows a client to protect the name his or her business is titled from being copied by other businesses, color mark offers protection on a combination of colors used by a client and in other cases a client can use a trade dress which allows the client alone the right to package its products or services in a unique pattern or way.

Benefits of obtaining trademark protection include it allows the holder to profit from the mark without worrying that other competitors may steal the mark, it protects the mark holder from infringement claims and it also increases the value of the trademarked product or service through the goodwill built up.

The other type is called utility, which on the other hand, is more expensive, takes more than two years to obtain but offers protection towards the functionality feature of the product and a single patent is able to offer protection to the variations of the product and thus is more common, preferred and used as compared to design type.

Trademarks offer legal protection on ones goods and services. Some types of trademarks include descriptive mark which as the name states, this type of mark describes one or more characteristics of the product, generic mark qualifies as a label if qualities, ingredients and features of the product are described too, service mark tends to distinguish what a company offers which for this case is services and not products and many other labels.

Benefits of having these rights are it gives the client sole ownership of his or her product and or service thus preventing competitors from copying without permission, it increases the profit margins of the holder business and it also reduce competition since it act as a form of barrier of entry for other businesses.

A hired lawyer helps the client choose the right type of protection for his or her business, the attorney also ensures that the chosen patent or trademark is unique from the others out there, he or she also ensures that the client patent and trademark is not being used by other business without the client permission and ensures that the clients applications have been made before the due date.

Hiring an experienced lawyer is beneficial since they offer legal and technical advice that is useful during the protection process, since the lawyer has more experience on their field, they are effective in responding to denials in labeling and patent registration and they also ensure that the client label is unique and has not been used by any other business risking infringement claims.




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