If there's one cliche that applies to modern web design, it would have to be "less is more." Instead of focusing so much on cramming every image and video possible, it's more imperative to provide information with as little clutter as possible. This is the crux of minimalism, which is one of the most cardinal practices that website design companies should follow. In fact, here are just a few rules that a designer must follow in this respect.
When it comes to the rules of minimalism, fonts matter. You must be able to select typography that reflects your brand, but it's just as vital to ensuring that it catches the attention of your demographic. Seeing as how web development companies won't have as much access to pictures and videos, you'll have to be visually striking in other ways. This is where typography comes into play and the ways that authorities such as Lounge Lizard use it cannot be ignored.
Next, make sure that you have enough negative space. Even though images will be downplayed, it's still important for them to exist. However, in order to accentuate their importance, there should be enough negative, or white, space around them. Not only does this allow the images in question to breathe, but they will be given more importance, which will make them all the more worthwhile. This is yet another rule of minimalism to account for.
You should also make use of background images, depending on what they entail from a cosmetic perspective. If the images in question have bright colors or have clashing elements, they may not work well with your text. However, if their colors and designs are more subdued, they can provide the extra kick that your website needs. For anyone that's looking to get into minimalism, this is yet another important rule to follow.
Finally, navigation should be as easy as scrolling or clicking between tabs. Minimalism carries over into how people access websites, which goes without saying, so it's important for visitors to use them without any trouble. Scrolling sites have become popular for this reason, but this is just one many examples. Whatever layout you decide to go with, navigation shouldn't be an issue.
When it comes to the rules of minimalism, fonts matter. You must be able to select typography that reflects your brand, but it's just as vital to ensuring that it catches the attention of your demographic. Seeing as how web development companies won't have as much access to pictures and videos, you'll have to be visually striking in other ways. This is where typography comes into play and the ways that authorities such as Lounge Lizard use it cannot be ignored.
Next, make sure that you have enough negative space. Even though images will be downplayed, it's still important for them to exist. However, in order to accentuate their importance, there should be enough negative, or white, space around them. Not only does this allow the images in question to breathe, but they will be given more importance, which will make them all the more worthwhile. This is yet another rule of minimalism to account for.
You should also make use of background images, depending on what they entail from a cosmetic perspective. If the images in question have bright colors or have clashing elements, they may not work well with your text. However, if their colors and designs are more subdued, they can provide the extra kick that your website needs. For anyone that's looking to get into minimalism, this is yet another important rule to follow.
Finally, navigation should be as easy as scrolling or clicking between tabs. Minimalism carries over into how people access websites, which goes without saying, so it's important for visitors to use them without any trouble. Scrolling sites have become popular for this reason, but this is just one many examples. Whatever layout you decide to go with, navigation shouldn't be an issue.
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