How To Gather A Win In A Trademark Dilution Case

By Dorothy Stone


Starting and running a company is something that requires one to input a lot of effort and the moment it picks, one gets established in the market. This puts you in a position where one is able to enjoy great opportunities in the market that are courtesy of the fame made. Misuse of that privilege by another individual or company through trademark dilution creates a bone of contention solvable by the court. Winning this case will be facilitated by this incorporation.

Basically, there are two types of dilution that do exist and that is tarnishing and blurring. Establish the one that has really happened as they also do have different approaches when it comes to their solving. Tarnishing is where another firm uses the trademark for a purpose that goes against the principles which are not welcoming. Blurring will occur when an organization produces one that is close to yours in the negative motive.

Take time to gather information about the issue that has been presented in order to get the true extent of the damage suffered. One will require gathering ample details so that they can point out what has really occurred and the extent of damage that is sustained. It, therefore, implies that you will have to study both sides to get a comprehensive understanding.

Registration follows next once everything else roles in motion. If an individual finds that the information is sufficient to launch a case, they can move in and register it in the appropriate court of law. This will be followed by issuing of summons that calls out the two sides in front of a jury for a discussion on the matter. Doing this early enough creates the possibility of an early completion.

Make a point of availing information that is strong enough to make a win, the most important thing here in these cases is making sure that there is sufficient evidence. This will be collected early enough during the initial stages. Your evidence is the strategy to a victory and this implies that one must be in a position to present that which will be convincing enough in a court.

Be thorough when presenting such an issue in court since this could mean huge amounts of money in losses. Present to the jury the issue with clarity and agility in order to gather the expected results. This calls for the presence of communication and negotiation skills whenever presenting an issue so that the desired outcome is achieved. An individual must present a winning argument all the time.

Additionally, it is essential that the person must be one who can take the suggestions that are offered to them during this period. Acting alone is likely to create loopholes that have the power to create doubt and which end up leading to a loss. Preferably, work on a consultation platform that allows you to gather details that add better insights into the matter and for the sake of being thorough.

In conclusion, give space for multiple solutions to this issue. Though the end result is supposed to win, a rivalry is not supposed to emerge from the issue. An absence of this space has the likelihood of generating problems in the future since a negative competition could sprout up from this and develop into grave consequences. Allow a number of alternatives that are a win-win situation without creating any adverse conditions expensive to you and the defendant,




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