Long Island SEO: The 4 Categories Of Content That Perform Well

By Arthur Williams


Search engine optimization is part and parcel to digital marketing. To get your website or business ranking on Google, Bing and a host of other search engines, you're going to need the right strategy. No matter how different your strategy may look from others, content will remain the common thread. For the sake of promoting Long Island SEO progress on your end, these are the top 4 content types that should be developed.

Press Releases - Whether you're looking to distribute news or some useful tips, press releases can be as versatile as you'd like. Furthermore, they can be as long-term or succinct as deemed necessary, which makes them all the more flexible from a content creation standpoint. Needless to say, a skilled writer will be needed to curate this type of content. Fortunately, this is one of the many areas where agencies like fishbat specialize.

Podcasts - If you're a sports fan or food connoisseur, just to name a couple of examples, you might have listened to a few podcasts. These audio shows are not only great at providing news and entertainment, but they go a long way in growing businesses as well. In fact, there are many businesses that rely solely on podcasts, which speaks volumes about how big they are. They can also provide an SEO boost for those that know how to optimize them.

Websites - Yes, even the websites that businesses promote can be seen as SEO content to some extent. Keep in mind that there's more to how these sites rank than simply the links they include. They must also be responsive, meaning that they should be easily accessed on all platforms. If it's not as easy to visit your site on a phone as it is on a desktop, its chances of ranking will fall. This is just one of the many reasons why web design and SEO often work in tandem.

Videos - In the digital age, videos have become extremely prevalent. In fact, it can be argued that they are the most consumed form of content in the world today. Videos are effective in terms of keeping viewers engaged, as long as the content appeals to them, and it will encourage them to return for future releases as well. Videos can bolster your business' SEO as well, not only because of the ability to add links and keywords to descriptions but the sheer traffic that high-quality videos yield.




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