Choose Brochure Printing That Is Eco Friendly

By Anita Ortega


Many people do not realize they can boost the image of their business at the same time as showing commitment to environmental protection. More printers are opting for environmentally friendly options today as technology advances and it becomes more feasible to do so. When you choose brochure printing that is eco friendly you do not have to sacrifice quality.

Brochures can go a long way towards marketing a business. It is often the small details that draw attention, such as elements of the design or a pop of color. Many companies choose to produce their own artwork today. However, consultations with designers are also offered by many printers and they can often make creative suggestions giving brochures real impact.

In selecting a printer, experience counts and in a case where you want to contribute towards protecting the environment it is best to select one with environmental certification. There are many businesses taking advantage of the trend towards going green today and you do not want to settle for an inferior product. Printers use different machines too and it is important to find out what presses and folding equipment is used, for example, and whether they are capable of producing exactly what you require with regard to color, size and quantity.

These days many customers choose to use online services. It is simply a matter of checking the different options offered to see what fits your requirements best, getting a quotation, uploading artwork ready for print and waiting for the finished product. If you choose to use their design services, you will be sent a proof to sign off before any printing commences. Some companies even offer mailing services too.

There are many different choices today when it comes to recycled paper. You may go for a paper that consists of 100 percent consumer waste for great recycled appeal. The range has increased as the demand grows, offering anything from an embossed look to an elegant silk finish. Your choice will depend on which paper best suits your design style.

Vegetable-based inks are being used by many printers today as a substitute for petroleum-based inks. Soy is popular because it is very stable and carries solid pigments well but most manufacturers today use a blend of ingredients. The products are non-toxic and easy to clean and re-use.

Cost is always a vital factor for any business and the switch to environmentally friendly practices has to be viable financially. Fortunately, as demand grows, prices are becoming more competitive. The costs involved may still be somewhat higher than conventional processes but many people feel this is worthwhile. They are looking at cutting down the carbon footprint of their business, a factor that is becoming increasingly important today.

An environmentally minded printer should use recycled paper and vegetable-based inks to reduce toxic chemical waste. Their prices should still be affordable and they should offer as high a quality of printing as can be obtained from traditional processes. The best printers with years of experience can help you to produce brochures minimizing environmental impact while maximizing marketing impact.




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