Amazon is well-known in the name of online retail and it is understandable as to why. Everyone knows about the store itself and how it has been able to bring various types of goods, the Kindles included, into the mix. However, with news of Amazon about to bring its efforts into the brick-and-mortar sector, it's clear that Bobby Jain Credit Suisse and others will be focused. Given the weight of Amazon, as a name brand, no one can argue that this is a story worth observing.
It's been recently announced by Amazon that it will start to create "pop-up" stores within Northern California cities. Specifically, the stores themselves will be more along the lines of kiosks, which will be designed in order to not only market but sell its vast line of gadgets. What this means is that consumers will have the opportunity to look at Kindles in person. Just as importantly, though, those very consumers may purchase those items if they wish to do so.
According to a few other stories, the first kiosk of this kind will spring up in Westfield San Francisco Centre, which is a tremendous mall. I believe that this is a smart move, on Amazon's part, because it will allow the well-known retail chain to determine whether or not a move like this will be able to sustain itself. One can consider the mall a type of proving ground. Regardless, once this kiosk sprouts, I am sure that Amazon will be focused on how much attention it will garner, whether purchases are made or not.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
One has to wonder if a concept like this will come to fruition with a level of success typically associated with Amazon. Few can argue with the fact that Amazon, for the most part, has the online retail market locked because of its tremendous level of success. Nonetheless, the more traditional market is a different beast and it has to be approached in a certain way. It's clear that Amazon has its goals and time will tell if said goals are ultimately met.
It's been recently announced by Amazon that it will start to create "pop-up" stores within Northern California cities. Specifically, the stores themselves will be more along the lines of kiosks, which will be designed in order to not only market but sell its vast line of gadgets. What this means is that consumers will have the opportunity to look at Kindles in person. Just as importantly, though, those very consumers may purchase those items if they wish to do so.
According to a few other stories, the first kiosk of this kind will spring up in Westfield San Francisco Centre, which is a tremendous mall. I believe that this is a smart move, on Amazon's part, because it will allow the well-known retail chain to determine whether or not a move like this will be able to sustain itself. One can consider the mall a type of proving ground. Regardless, once this kiosk sprouts, I am sure that Amazon will be focused on how much attention it will garner, whether purchases are made or not.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
One has to wonder if a concept like this will come to fruition with a level of success typically associated with Amazon. Few can argue with the fact that Amazon, for the most part, has the online retail market locked because of its tremendous level of success. Nonetheless, the more traditional market is a different beast and it has to be approached in a certain way. It's clear that Amazon has its goals and time will tell if said goals are ultimately met.
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